KFC New Colonel in TV Ads

Ask the Research Doctor a question.

Moderators: shawnski, rogerwimmer, jdenver

Forum rules
How do you ask the Research Doctor a question?

Just click on "New Topic" below and then type your question to me. Please put in a Subject and then ask your question in the body.

Your question is submitted annonymously unless you include your name.

Click "Submit" and then check back to find Dr. Wimmer's answer to your question.

If you wish to have a private answer to a question (not posted in the forum), please include your email address. Dr. Wimmer will send your answer directly to you.

Dr. Wimmer maintains an Archive of questions from the forum. Go to http://www.rogerwimmer.com and click on "The Research Doctor Archive" link.
Post Reply
User avatar
rogerwimmer
Posts: 197
Joined: Mon Sep 28, 2009 12:40 pm
Contact:

KFC New Colonel in TV Ads

Post by rogerwimmer » Sun Jul 26, 2015 6:16 am

Doc: I’m getting many calls from listeners complaining about the new colonel spokesman for the Kentucky Fried Chicken (KFC) TV ads. Most people say the new spokesman is terrible. Have you seen any research on the new KFC commercials? - Anonymous

Anon: Yes, I have seen research on the new KFC TV spots and the results show an almost universal dislike for them. In fact, the spots receive some of the lowest ratings I have ever seen in over 40 years of testing TV commercials. Respondents say things like, “terrible,” “stupid,” “ridiculous,” and many more graphic descriptions that I won’t include here.

I’m not sure what KFC management was thinking, but the spots are terrible. If you haven’t seen them yet, you can see them on this link.


(Want to comment on this question? Click on the POSTREPLY button under the question.)
Roger Wimmer is owner of Wimmer Research and senior author of Mass Media Research: An Introduction, 10th Edition.

User avatar
rogerwimmer
Posts: 197
Joined: Mon Sep 28, 2009 12:40 pm
Contact:

Re: KFC New Colonel in TV Ads

Post by rogerwimmer » Wed Jul 29, 2015 9:40 am

I think it's just plain creepy. - Anonymous

Anon: Interesting observation.
Roger Wimmer is owner of Wimmer Research and senior author of Mass Media Research: An Introduction, 10th Edition.

Post Reply