What are you doing to make money in these tough times? How are you motivating your staff?
Radio One - Investor Relations - 10-K Reportibizamitch wrote:Just curious how much some websites are contributing to the income of a station.
Within our core radio business, we primarily derive revenue from the sale of advertising time and program sponsorships to local and national advertisers
on our radio stations. Advertising revenue is affected primarily by the advertising rates our radio stations are able to charge, as well as the overall demand for
radio advertising time in a market. These rates are largely based upon a radio station’s audience share in the demographic groups targeted by advertisers, the
number of radio stations in the related market, and the supply of, and demand for, radio advertising time. Advertising rates are generally highest during
morning and afternoon commuting hours.
The following chart shows the percentage of consolidated net revenue generated by each reporting segment.
Percentage of net revenue generated by radio broadcasting segment: (2014) 48.3% - (2013) 49.6% - (2012) 52.6%
Percentage of net revenue generated by Reach Media segment: (2014) 11.9% - (2013) 12.7% - (2012) 13.0%
Percentage of net revenue generated by internet segment: (2014) 5.5% - (2013) 5.7% - (2012) 4.7%
Percentage of net revenue generated by cable television segment: (2014) 35.6% - (2013) 33.3% - (2012) 30.9%
Net revenue: (2014) $441,387 - (2013) $448,700 - (2012) $424,573